Dena DNA is the brand of genetic counselor, Dena Goldberg Linder.
The mission is to spread awareness of medical genetics and genetic counseling to the general public through media and marketing techniques not typically used by the medical community.
The target audience is anyone interested in genetics especially those with a short attention span, specifically millennials and Gen Z.
THE FACE BEHIND THE CARTOON
My name is Dena Goldberg Linder and I am a licensed and board certified genetic counselor. Originally from the Chicago area, I attended the University of Illinois in Champaign-Urbana for my undergraduate studies where I worked in a Molecular Anthropology lab studying ancestry genetics. After college, I moved to San Francisco to work in a Breast Cancer research lab at UCSF and later attended the Genetic Counseling Graduate program at UC Irvine. I worked at the UCSF Cancer Genetics and Prevention Program for four years as the Gordon and Betty Moore Endowed Counselor of Hereditary GI Cancer Prevention and recently left this full time role to pursue Dena DNA.
I have a special interest in public speaking and media appearances. Please email to book me.
I WROTE MY MASTERS THESIS ON THE AWARENESS OF GENETIC COUNSELING SERVICES AND HOW TO RAISE THAT AWARENESS. I STARTED DENA DNA SO THAT I COULD HAVE A CREATIVE OUTLET WHILE SIMULTANEOUSLY SPREADING AWARENESS OF GENETIC COUNSELING SERVICES
Coming to a journal near you...